Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace by Larry Percy, William Winston

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Haworth Marketing Resources

Larry Percy, William Winston

286 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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Description

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

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