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320 pages • missing pub info (editions)
ISBN/UID: 9780787962555
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 02 October 2002
Description
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show h...
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Content Warnings
320 pages • missing pub info (editions)
ISBN/UID: 9780787962555
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 02 October 2002
Description
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show h...
Community Reviews
Content Warnings