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320 pages • missing pub info (editions)
ISBN/UID: 9780787962555
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 02 October 2002
Description
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show h...
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320 pages • missing pub info (editions)
ISBN/UID: 9780787962555
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 02 October 2002
Description
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show h...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.