Jossey-Bass Business & Management

Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis

Brand Asset Management: Driving Profitable Growth Through Your Brands

Jossey-Bass Business & Management

Scott M. Davis

265 pages • paperback

nonfiction business economics informative medium-paced
Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis, Michael Dunn

Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth

Jossey-Bass Business & Management

Scott M. Davis, Michael Dunn

320 pages • hardcover

nonfiction business economics informative medium-paced