How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman

How Customers Think: Essential Insights into the Mind of the Market

Gerald Zaltman

352 pages • first pub 2003 (editions)

nonfiction business psychology informative slow-paced
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How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and lingu...

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