The Marketing Plan Handbook, 6th Edition by Alexander Chernev

The Marketing Plan Handbook, 6th Edition

Alexander Chernev

156 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides t...

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