Die Psychologie Des Überzeugens by Robert B. Cialdini, Robert B. Cialdini
Die Psychologie Des Überzeugens

Robert B. Cialdini, Robert B. Cialdini

Die Psychologie Des Überzeugens

Robert B. Cialdini, Robert B. Cialdini

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...

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