The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay, Rajeev Batra

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Amitava Chattopadhyay, Rajeev Batra

320 pages • first pub 2012 (editions)

business informative medium-paced
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Praise for "THE NEW EMERGING-MARKET MULTINATIONALS"One of "Strategy and Business"'s Best Business Books of the Year"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winner...

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