Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need by Alan R. Andreasen

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

Jossey-Bass Nonprofit and Public Management Series

Alan R. Andreasen

304 pages missing pub info (editions)

nonfiction business economics
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Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Al...

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