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304 pages • missing pub info (editions)
ISBN/UID: 9780787964191
Format: Paperback
Language: English
Publisher: Jossey-Bass
Publication date: 04 October 2002
Description
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Al...
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304 pages • missing pub info (editions)
ISBN/UID: 9780787964191
Format: Paperback
Language: English
Publisher: Jossey-Bass
Publication date: 04 October 2002
Description
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Al...