Alan R. Andreasen

4 books

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment by Alan R. Andreasen

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Alan R. Andreasen

368 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Strategic Marketing for Non-Profit Organizations by Philip Kotler, Alan Andreasen

Strategic Marketing for Non-Profit Organizations

Philip Kotler, Alan Andreasen

504 pages • missing pub info (editions)

nonfiction business economics informative slow-paced
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need by Alan R. Andreasen

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

Jossey-Bass Nonprofit and Public Management Series

Alan R. Andreasen

304 pages • missing pub info (editions)

nonfiction business economics
Social Marketing in the 21st Century by Alan R. Andreasen

Social Marketing in the 21st Century

Alan R. Andreasen

280 pages • missing pub info (editions)

nonfiction politics sociology