Building Implementable Marketing Models by Philippe A. Naert, Peter S. H. Leeflang

Building Implementable Marketing Models

Philippe A. Naert, Peter S. H. Leeflang

418 pages missing pub info (editions)

nonfiction business economics medium-paced
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The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more ...

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