Peter S. H. Leeflang

3 books

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making by Jaap E. Wieringa, Tammo H. a. Bijmolt, Peter S. H. Leeflang

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

International Quantitative Marketing

Jaap E. Wieringa, Tammo H. a. Bijmolt, Peter S. H. Leeflang

408 pages • hardcover

nonfiction business economics mathematics informative medium-paced
Building Implementable Marketing Models by Philippe A. Naert, Peter S. H. Leeflang

Building Implementable Marketing Models

Philippe A. Naert, Peter S. H. Leeflang

418 pages • paperback

nonfiction business economics medium-paced
Building Models for Marketing Decisions by Michel Wedel, Dick R. Wittink, Peter S. H. Leeflang

Building Models for Marketing Decisions

International Series in Quantitative Marketing

Michel Wedel, Dick R. Wittink, Peter S. H. Leeflang

645 pages • hardcover

nonfiction business economics mathematics medium-paced