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240 pages • first pub 2004 (view editions)
ISBN/UID: 9780446695909
Format: Paperback
Language: English
Publisher: Business Plus
Edition Pub Date: 01 September 2005
Description
The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of mor...
Community Reviews
Content Warnings
240 pages • first pub 2004 (view editions)
ISBN/UID: 9780446695909
Format: Paperback
Language: English
Publisher: Business Plus
Edition Pub Date: 01 September 2005
Description
The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of mor...
Community Reviews
Content Warnings