Marketing Management: First European Edition by Philip Kotler, Kevin Lane Keller, Torben Hansen, Mairead Brady, Malcolm Goodman

Marketing Management: First European Edition

Philip Kotler, Kevin Lane Keller, Torben Hansen, Mairead Brady, Malcolm Goodman

889 pages • missing pub info (view editions)

nonfiction business economics informative slow-paced
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The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been insp...

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