Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Grant Oliver, Malcolm McDonald

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

Grant Oliver, Malcolm McDonald

256 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the n...

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