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253 pages • missing pub info (view editions)
ISBN/UID: 9781119953388
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 01 October 2013
Description
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the val...
Community Reviews
Content Warnings
253 pages • missing pub info (view editions)
ISBN/UID: 9781119953388
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 01 October 2013
Description
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the val...
Community Reviews
Content Warnings