Marketing Your Business: A Guide to Developing a Strategic Marketing Plan by Ronald a. Nykiel, Robert E. Stevens, David L. Loudon

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Ronald a. Nykiel, Robert E. Stevens, David L. Loudon

332 pages • missing pub info (editions)

nonfiction business economics travel informative medium-paced
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Examine essential marketing disciplines and weapons This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business It explains all of the major marketing disciplines and familiarizes you wi...

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