Ronald a. Nykiel

2 books

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan by Ronald a. Nykiel, David L. Loudon, Robert E. Stevens

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Ronald a. Nykiel, David L. Loudon, Robert E. Stevens

332 pages • paperback

nonfiction business economics travel informative medium-paced
Handbook of Marketing Research Methodologies for Hospitality and Tourism by Ronald a. Nykiel

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Ronald a. Nykiel

382 pages • hardcover

nonfiction business economics travel informative medium-paced