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528 pages • first pub 1998 (editions)
ISBN/UID: 9780130916020
Format: Hardcover
Language: English
Publisher: Prentice Hall
Publication date: 01 August 1998
Description
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision ma...
Community Reviews
Content Warnings
528 pages • first pub 1998 (editions)
ISBN/UID: 9780130916020
Format: Hardcover
Language: English
Publisher: Prentice Hall
Publication date: 01 August 1998
Description
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision ma...
Community Reviews
Content Warnings