Frank R. Kardes

3 books

Consumer Behavior and Managerial Decision Making by Frank R. Kardes

Consumer Behavior and Managerial Decision Making

Frank R. Kardes

528 pages • first pub 1998 (editions)

challenging informative medium-paced
Consumer Behavior: Science and Practice, International Edition by Frank R. Kardes

Consumer Behavior: Science and Practice, International Edition

Frank R. Kardes

459 pages • first pub 2010 (editions)

medium-paced
Consumer Behavior: Science and Practice, International Edition by KARDES/CRONLEY/CLINE

Consumer Behavior: Science and Practice, International Edition

KARDES/CRONLEY/CLINE

480 pages • first pub 2010 (editions)

challenging informative medium-paced