Ratings Analysis: Audience Measurement and Analytics by Patricia F. Phalen, Lawrence W. Lichty, James Webster

Ratings Analysis: Audience Measurement and Analytics

Routledge Communication

Patricia F. Phalen, Lawrence W. Lichty, James Webster

344 pages • missing pub info (editions)

nonfiction business economics technology informative medium-paced
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Description

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media dist...

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