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Ratings Analysis: Audience Measurement and Analytics by James Webster, Patricia F. Phalen, Lawrence W. Lichty

Ratings Analysis: Audience Measurement and Analytics

Routledge Communication

James Webster, Patricia F. Phalen, Lawrence W. Lichty

344 pages • hardcover

nonfiction business economics technology informative medium-paced
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Ratings Analysis: Audience Measurement and Analytics by James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

Ratings Analysis: Audience Measurement and Analytics

Routledge Communication

James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

328 pages • paperback

nonfiction business economics technology informative medium-paced