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Marketing Warfare by Al Ries, Jack Trout

Marketing Warfare

Al Ries, Jack Trout

216 pages first pub 1985 (editions)

nonfiction business informative medium-paced
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Description

The book that changed marketing forever is now updated for the new millenniumIn 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provi...

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