Scan barcode
256 pages • first pub 2013 (editions)
ISBN/UID: 9781349446742
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Publication date: 27 August 2016
Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Community Reviews
Content Warnings
256 pages • first pub 2013 (editions)
ISBN/UID: 9781349446742
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Publication date: 27 August 2016
Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Community Reviews
Content Warnings