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600 pages • missing pub info (view editions)
ISBN/UID: 9780273779414
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Editio...
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Content Warnings
600 pages • missing pub info (view editions)
ISBN/UID: 9780273779414
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Editio...
Community Reviews
Content Warnings