Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence: The Psychology of Persuasion

Robert B. Cialdini

320 pages first pub 1984 (editions)

nonfiction business psychology challenging informative medium-paced
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Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...

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Community Reviews Summary of 2,505 reviews

Moods

informative 97%
reflective 38%
inspiring 21%
challenging 14%
funny 14%
lighthearted 5%
dark 2%
hopeful 2%
relaxing 2%
emotional 1%

Pace

medium 60%
slow 23%
fast 17%

Average rating

4.05

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