How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management by Peter Cheverton
How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management
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Peter Cheverton
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How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

Peter Cheverton

180 pages • missing pub info (editions)

nonfiction business informative inspiring medium-paced
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Description

This book is not for advertising and design professionals. It is for all those involved with building and defining their own brand, for those who know that brand management is crucial, but don't know how to go about it.Good brand management is the...

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