Positioning: The Battle For Your Mind by Al Ries, Jack Trout
Positioning: The Battle For Your Mind

Al Ries, Jack Trout

Positioning: The Battle For Your Mind

Al Ries, Jack Trout

missing page info Add in missing page information first pub 1980 (editions)

nonfiction business informative inspiring slow-paced
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It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the ...

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