Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands by Larry Light, Joan Kiddon

Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands

Larry Light, Joan Kiddon

218 pages first pub 2009 (editions)

business informative reflective medium-paced
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Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successfu...

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