The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of th by Nicholas Johnson

The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of th

Nicholas Johnson

272 pages first pub 2015 (editions)

informative reflective medium-paced
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Today, virtually every marketer is facing relentless pressure to change. Everything around you is changing at an accelerating pace: channels, media options, relationships, organizational structures, technologies, markets, products, services -- and...

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