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272 pages • first pub 2015 (editions)
ISBN/UID: 9780134084503
Format: Hardcover
Language: English
Publisher: Pearson FT Press
Publication date: 11 June 2015
Description
Today, virtually every marketer is facing relentless pressure to change. Everything around you is changing at an accelerating pace: channels, media options, relationships, organizational structures, technologies, markets, products, services -- and...
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272 pages • first pub 2015 (editions)
ISBN/UID: 9780134084503
Format: Hardcover
Language: English
Publisher: Pearson FT Press
Publication date: 11 June 2015
Description
Today, virtually every marketer is facing relentless pressure to change. Everything around you is changing at an accelerating pace: channels, media options, relationships, organizational structures, technologies, markets, products, services -- and...