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
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Peter Cheverton
352 pages • first pub 2000 (editions)
ISBN/UID: 9780749441692
Format: Paperback
Language: English
Publisher: Kogan Page Business Books
Publication date: Not specified
Description
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the...
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
—
Peter Cheverton
352 pages • first pub 2000 (editions)
ISBN/UID: 9780749441692
Format: Paperback
Language: English
Publisher: Kogan Page Business Books
Publication date: Not specified
Description
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the...