Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management by Philip Kotler, Alexander Chernev

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

Philip Kotler, Alexander Chernev

432 pages • missing pub info (view editions)

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Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strateg...

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