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missing page info • first pub 2007 (editions)
ISBN/UID: 9783527502820
Format: Hardcover
Language: English
Publisher: Wiley-VCH
Publication date: Not specified
Description
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to ...
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missing page info • first pub 2007 (editions)
ISBN/UID: 9783527502820
Format: Hardcover
Language: English
Publisher: Wiley-VCH
Publication date: Not specified
Description
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to ...
Community Reviews
Content Warnings