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Power Brands: Measuring, Making and Managing Brand Success by Hajo Riesenbeck
Power Brands: Measuring, Making and Managing Brand Success
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Hajo Riesenbeck

Power Brands: Measuring, Making and Managing Brand Success

Hajo Riesenbeck

missing page info • hardcover • 2007

nonfiction business economics informative medium-paced
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Power Brands: Measuring, Making, and Managing Brand Success by Jesko Perrey, Tjark Freundt, Dennis Spillecke

Power Brands: Measuring, Making, and Managing Brand Success

Jesko Perrey, Tjark Freundt, Dennis Spillecke

330 pages • hardcover

nonfiction business economics informative medium-paced