Scan barcode
280 pages • first pub 1984 (editions)
ISBN/UID: 9780935722406
Format: Paperback
Language: English
Publisher: Pearson
Publication date: Not specified
Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...
Community Reviews
Content Warnings
280 pages • first pub 1984 (editions)
ISBN/UID: 9780935722406
Format: Paperback
Language: English
Publisher: Pearson
Publication date: Not specified
Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...