Why We Buy by Paco Underhill

Why We Buy

Paco Underhill

255 pages first pub 1999 (editions)

nonfiction business economics psychology informative medium-paced
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Shopping: there's a lot more to it if you know how to look. We speed up when we walk past a bank (nothing to look at, of course), so if you don't want your customers to shoot straight past you, don't open your shop next to a bank. And once you've ...

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