Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course by Leonard M. Lodish, Amy Kallianpur, Howard L. Morgan

Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course

Leonard M. Lodish, Amy Kallianpur, Howard L. Morgan

288 pages • first pub 2001 (editions)

informative medium-paced
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The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entreprene...

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