Leonard M. Lodish

3 books

Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course by Leonard M. Lodish, Amy Kallianpur, Howard L. Morgan

Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course

Leonard M. Lodish, Amy Kallianpur, Howard L. Morgan

288 pages • first pub 2001 (editions)

informative medium-paced
Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company by Howard Lee Morgan, Leonard M. Lodish, Shellye Archambeau

Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Howard Lee Morgan, Leonard M. Lodish, Shellye Archambeau

318 pages • first pub 2007 (editions)

informative lighthearted medium-paced
What Matters Most in Internet Retailing - Journal Article by David R. Bell
What Matters Most in Internet Retailing - Journal Article
—
David R. Bell

What Matters Most in Internet Retailing - Journal Article

David R. Bell

13 pages • first pub 2012 (editions)

More...