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368 pages • missing pub info (editions)
ISBN/UID: 9780198797807
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 19 September 2018
Description
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior. Strategic Brand Management is the only textbook to go beyond the standard branding mode...
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368 pages • missing pub info (editions)
ISBN/UID: 9780198797807
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 19 September 2018
Description
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior. Strategic Brand Management is the only textbook to go beyond the standard branding mode...
Community Reviews
Content Warnings