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
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Richard Ruff, Neil Rackham, Lawrence G. Friedman
237 pages • first pub 1995 (editions)
ISBN/UID: 9780070517820
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In this book, Rackham, Friedman, and Ruff clear through the thicket of buzzwords and general concepts, and describe what real companies are doing to build long-term competitive advantage through partnering relationships. A practical, "how-to" book...
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
—
Richard Ruff, Neil Rackham, Lawrence G. Friedman
237 pages • first pub 1995 (editions)
ISBN/UID: 9780070517820
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In this book, Rackham, Friedman, and Ruff clear through the thicket of buzzwords and general concepts, and describe what real companies are doing to build long-term competitive advantage through partnering relationships. A practical, "how-to" book...