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120 pages • first pub 2009 (editions)
ISBN/UID: 9780765622617
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 15 April 2009
Description
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorpora...
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Content Warnings
120 pages • first pub 2009 (editions)
ISBN/UID: 9780765622617
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 15 April 2009
Description
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorpora...
Community Reviews
Content Warnings