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432 pages • missing pub info (editions)
ISBN/UID: 9780765623577
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 15 October 2009
Description
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for bran...
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432 pages • missing pub info (editions)
ISBN/UID: 9780765623577
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 15 October 2009
Description
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for bran...
Community Reviews
Content Warnings