Marketing Plans: How to Prepare Them, How to Profit from Them by Hugh Wilson, Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Profit from Them

Hugh Wilson, Malcolm McDonald

640 pages first pub 1985 (editions)

business informative lighthearted medium-paced
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A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developme...

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