The Paradox Planet: Creating Brand Experiences for The Age of I by Larry Light, Joan Kiddon

The Paradox Planet: Creating Brand Experiences for The Age of I

Larry Light, Joan Kiddon

178 pages missing pub info (editions)

nonfiction business economics informative reflective medium-paced
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Description

Beginning with the Age of We in the 1950s and moving to the Age of Me to today--the Age of I--this book examines how polarization and anger has changed how companies must manage their brands.Larry Light and Joan Kiddon, the leaders of Arcature LLC...

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