A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius by Jack Trout

A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

Jack Trout

120 pages first pub 2002 (editions)

business informative reflective medium-paced
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A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within h...

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