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522 pages • first pub 2008 (view editions)
ISBN/UID: 9781936572588
Format: Hardcover
Language: English
Publisher: Cerebellum Press
Edition Pub Date: 01 January 2019
Description
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerin...
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522 pages • first pub 2008 (view editions)
ISBN/UID: 9781936572588
Format: Hardcover
Language: English
Publisher: Cerebellum Press
Edition Pub Date: 01 January 2019
Description
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerin...
Community Reviews
Content Warnings