Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why by Max Sutherland, Alice K. Sylvester

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Max Sutherland, Alice K. Sylvester

352 pages • first pub 1994 (editions)

nonfiction psychology informative reflective medium-paced
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Description

Contrary to popular belief, most ads are not designed to make consumers want to run out and buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of advertisi...

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