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Alice K. Sylvester

1 book

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why by Max Sutherland, Alice K. Sylvester

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Max Sutherland, Alice K. Sylvester

352 pages • first pub 1994 (editions)

nonfiction psychology informative reflective medium-paced