Scan barcode
—
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
615 pages • missing pub info (editions)
ISBN/UID: 9780256218978
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 September 1997
Description
This text emphasizes integrated marketing communications and focuses on customer loyalty and cross-functional teams, as well as full integration of the Internet. Each chapter opens with an Internet home page of a company, such as Kodak, and discus...
Community Reviews
Content Warnings
—
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
615 pages • missing pub info (editions)
ISBN/UID: 9780256218978
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 September 1997
Description
This text emphasizes integrated marketing communications and focuses on customer loyalty and cross-functional teams, as well as full integration of the Internet. Each chapter opens with an Internet home page of a company, such as Kodak, and discus...
Community Reviews
Content Warnings