William O. Bearden

4 books

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Association for Consumer Research

624 pages • hardcover

nonfiction business economics
Marketing Paperback W/Powerweb Package by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Marketing Paperback W/Powerweb Package
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William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

Marketing Paperback W/Powerweb Package

William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

596 pages • paperback

nonfiction business economics
Marketing: Principles and Perspectives Loose Leaf by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Marketing: Principles and Perspectives Loose Leaf
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William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

Marketing: Principles and Perspectives Loose Leaf

Irwin/McGraw-Hill Series in Marketing

William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

615 pages • paperback

nonfiction business economics informative medium-paced
Scaling Procedures: Issues and Applications by William O. Bearden, Richard G. Netemeyer, Subhash Sharma

Scaling Procedures: Issues and Applications

William O. Bearden, Richard G. Netemeyer, Subhash Sharma

224 pages • 2003

informative medium-paced