Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

416 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

Any organization's key accounts are its lifeblood. Key Account Management puts forward a unique yet straightforward planning methodology for identifying, obtaining, retaining and developing key customers. Key account management focuses on the long...

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